This morning, we took an Uber to a client (yes, offices are finally opening up in Mexico!). We hopped in the car and all of a sudden we heard a radio/walkie-talkie-like chatter through the Uber driver’s phone. It was a dispatch. …

Amazon is obviously one of the most important digital companies of our era. Its market cap recently reached USD $1 trillion, and through its notorious 1-click system, it eliminates any checkout barrier for you to buy even more from their ‘beloved‘ platform.

But before of all of this frenzy came…

Digital marketplaces are hot and happening. Thanks to COVID, the amount of e-commerce players and supply & demand platforms are rapidly growing. B2B players realize they might have to become B2C players, as the disruptive shift caused by Covid requires a strong new business direction. For example, think of a…

Luke Wroblewski is a hero in UX and UI design. He understand ‘the game’ more than anyone, and is able to articulate the rules of this game in an excellent way. Check out his recorded videos on YouTube, of which many were given at Google I/O talks.

This post is…

Digital vs physical services

We’ve been involved in a service design project that involves a fully digital online onboarding and contracting experience. However, the actual service is a physical one (in which you can reserve a physical storage space, for your excess stuff).

Before doing our research, our hypothesis was that most people would…

Your might be familiar with the topic of ‘concept cars’: futuristic looking cars that often demonstrate a radical new design or technology, aimed at gauging audience and investors’ interest and overall excitement for what’s to come in the (far) future.

There are many different design thinking models, and each of them slightly differ in the way to put people, design and delivery in context. Which specific model you use, is not important, as 90% of these models roughly cover the same process and steps towards a new designed experience. …

Survivorship bias is super interesting. This is the notion whereby people over-focus on the ‘survived’ outcomes of a process, and use those outcomes as basis to improve it, thereby failing to understand that you learn more from the invisible, ‘dead’ parts that didn’t make it until the end.

This term…