The world doesn’t need any more mediocre products and services. There are too many average products for average people. The majority of companies want to please everyone and because of this, end up pleasing no one.
Incremental innovation is a safe and risk-free undertaking and seems to be the default way of going forward in the current business landscape. ‘Imitate thy neighbor’, and all will be well. Don’t stand out, or serve a market that’s too small, or you’ll run the risk of going belly up. Stay between the lines, stay safe, stay where you are.
Not Studio Frankly.
Studio Frankly works with the crazy ones, the cowboys, the crusaders. The people that want to radically innovate, at the edge of the organization. Those who aren’t afraid of change and welcome uncertainty as a driver for growth.
Frankly, those who are candid about their view on life, on work and their idea of where the world is going. They will voice their opinion, show their true colors and won’t back away from adventure.
Creating stuff people love to talk about.
1. Good Design = applied creativity in a novel and relevant way
Innovation is not Creativity. Creativity is not Art. Art is not Design. But good design is innovative, creative and aesthetic. It is the culmination of applied creativity in a novel and relevant way: it adds value to both user and organization, in a way which is new to the world. As such, It is contextual and dynamic, meaning it is present when it needs to be, and adapts to the circumstances.
“Good design is applied creativity in a novel and relevant way.”
2. A great Value Proposition combines Design with Identity
A successful value proposition multiplies Design with Identity: it fits the brand, the organization and internal beliefs. It sprouts from a sense of urgency, a desire to improve people’s lives.
“…it fits the brand, the organization and internal beliefs. It sprouts from a sense of urgency, a desire to improve people’s lives.”
You don’t need to explain its reasons of existence, it’s out there and people love it — because it’s believable. It stems from an innate belief about the world and how it’s changing.
You created something new, that solves a (customer) need and you it fits your (company) identity, as a glove.
3. Success results from making a Value Proposition scalable
The difference between art and design is that art is (often) a one-off piece that stems from the artist’s self-expression, where design is the opposite: it is targeting a larger group of people and stems from an innate belief to answer those people’s needs.
If you are able to make your value proposition viable, feasible and know how to scale it (and with that, drive engagement), you are able to truly transform your organization — and the world around you.
If your value proposition is not scalable, you might have created a beautiful, one-off experience but are not able to articulate how it’s going to impact the market by having more people enjoy it. Loyalty is driven by people being able to express their beliefs through your brand and experiences. Enable them to do so in the easiest and most engaging way possible.
“Loyalty is driven by people being able to express their beliefs through your brand and experiences.”
A model for change
All together, this brings us to the following abstracted innovation model:
- Desirability encompasses all that is Design
- Identity encompasses all that is Brand, Purpose and Urgency
- Feasibility encompasses all that is Scalability and Execution
- Viability encompasses all that is Loyalty and Engagement
Find out how Studio Frankly can help you become and triumph as a crusader, a cowboy, an agent for change — so that we create something that people love to talk about.
Don’t be afraid to embrace the uncertainty, as that is the only real way things are ever going to change: leapfrogging never was done by waiting for others to go first.